Over the last decade, online advertising has dramatically increased its share in advertising budgets. Audiences have moved to online and online advertisement has the ability to charge per view, click, or lead, resulting in much better alignment and control compared to mass media based campaigns. The logical endpoint of this is Affiliate Marketing, where payment is usually based on actual sales achieved. For now, at around 5% market share, Affiliate Marketing remains a small part of the total online advertising market due to technical and trust issues between the various parties involved.
Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.
Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
Every individual click/referral will have a unique ID, resulting in fully reliable tracking of the Publishers' performance.
The Attrace platform enables direct communication between Publishers and Merchants via advanced messaging board.
Long Tail and Emerging Markets acceptance will be based on reputation, not at discretion of Affiliate Network.
The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.
Extensive experience in the North-European Affiliate Marketing, FinTech and startup scene with a solid background in blue-chip financial companies.
Publisher UI demo
Merchant UI demo
Ingest real clicks and expose statistics through Publisher network
Network explorer UI demo (blocks, accounts, clicks/referrals/sales)
Protocal validation (functionality) with selected Pubiishers and Merchants
Pre-ICO (ending 4 weeks later)
ICO (ending 8 weeks later)
Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation)
Testnet with affiliate functionality, integrated ATTR tokens and delegated voting
First release Merchant and Publisher Dashboard (SSP/DSP
Basic developer documentation client API's and commandline tools
ATTR tokens import testing + webpages
Main net online (operational Attrace network)
Set up-sales and account management team in NL to accelerate growth
Start influencer marketing
Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network
Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)
Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia)
Reach critical traffic volume to apply first machine learning for profiling
Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready
Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country
Growing ecosystem by focusing on Long Tail
Further geographical expansion to Emerging Markets
Implementation Machine learning / AI to further counter click fraud